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Linda Kaplan Thaler
Linda Kaplan Thaler (born 1951) is an American advertising and non-fiction writer, and chair of the ad agency Publicis Kaplan Thaler.〔(- Publicis Merges Two New York Agencies )〕 She has written and composed advertising jingles such as: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys "R" Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). She is responsible for the “Yes, Yes, Yes” Herbal Essences campaign, and her agency created the well known Aflac duck advertising. In 1997, she founded the Kaplan Thaler Group, which merged with Publicis New York in July 2012 to form Publicis Kaplan Thaler.
==Education and career==
A native New Yorker, Kaplan Thaler graduated from The Bronx High School of Science in 1968. She studied at CCNY, earning a BS in psychology and later a Master of Music from the same institution. She is a member of the Phi Beta Kappa honors society. Prior to founding the Kaplan Thaler Group, she was Executive Vice President, Executive Creative Director at Wells Rich Greene BDDP. Before that, she spent 17 years at JWT, where she held the post of Senior Vice President, Group.
Kaplan Thaler has worked on several presidential campaigns. In 1992, she was a member of the Clinton/Gore advertising team, and a member of Bill Bradley’s〔(Campaign Diary: Kaplan Thaler talks about life on the campaign trail with the Crystal Group | News - Advertising Age )〕 in 2000. Most recently, she worked on Hillary Clinton’s 2008 presidential campaign.
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